Pinnacle Advertising Welcomes Doug Jones As CFO And COO

Doug Jones

We’re thrilled to announce a significant addition to our leadership team here at Pinnacle with the addition of Doug Jones to our executive team.  Doug has officially taken on the dual role of Chief Financial Officer and Chief Operating Officer, marking a pivotal moment as we continue to evolve and grow in this dynamic industry. […]

Why Some Super Bowl LVI Commercials Created The Most Brand Equity


WeatherTech’s Super Bowl ad spurred an eight-point bounce in the company’s brand equity. Credit: WeatherTech The annual Super Bowl advertising frenzy reached new heights this year, with advertisers plunking down $6.5 million to reach viewers for 30 seconds—$1 million more than for last year’s game and nearly three times as much as 20 years ago. Not for […]

Watch WeatherTech’s Latest Pro-America Super Bowl Commercials 

The car mat maker upped its buy late in the game WeatherTech will air two commercials during Super Bowl LV, upping its buy late in the game. The car mat maker will now run two 30-second spots that continue the company’s “Made In America” messaging; it had initially purchased just one spot. Once again, WeatherTech […]

Pinnacle And RealWorld Marketing Merge To Form One Of The Largest Agencies Dedicated To Honda And Acura.

We are excited to announce that RealWorld Marketing and Pinnacle Advertising’s Regional Advertising Division, exclusively supporting Honda and Acura Dealer Associations, have finalized plans to merge together.  Pinnacle Advertising and Marketing Group, headquartered in Schaumburg, IL, and RealWorld Marketing, headquartered in Scottsdale, Ariz., will create a dedicated division within Pinnacle, which will become one of […]

Pinnacle And WeatherTech Score Twice This Year


After having established what “Made In America” really means and looks like in the 21st century, this year Pinnacle captured individual stories from WeatherTech employees themselves.  The pride and passion is on full display in this heartfelt campaign.  Partnering with a company that continues to invest in American manufacturing and the American worker is something that […]

You Want Fries With That?

Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way […]

Is Your Content Made For Dine-In OR Take-Out?

By Catie Holoubek, Pinnacle Advertsing With approximately 66% of the general population utilizing subscription video on demand services, and the average number of SVOD (streaming video on demand) services subscribed by the average consumer sitting at a 3.1, it’s no wonder marketers are struggling to create a well-balanced video marketing plan in an increasingly fragmented […]

Pinnacle & WeatherTech Do It 6 Years In A Row

Best Dog Winner – “Scout is a gorgeous golden retriever who emanates pure love and happiness.”-Yahoo! “Scout, the WeatherTech Golden Retriever, becomes the first FIVE STAR AD of the night.”-System1 Ad Ratings “Earned high scores in Likeability, Attention and Information.”-Ace Metrix

The Marketing Experts Featured In S6 E3 Of “The Profit”

Longtime client, Marcus Lemonis, reached out to us because he needed help with one of his newest partner’s  online presence… and we rose to the challenge! #neversettle. It was very exciting to work with Marcus and his crew to shoot this episode in our corporate office in Schaumburg, Il.


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