In the News

WeatherTech

Watch WeatherTech’s latest pro-America Super Bowl commercials

February 1, 2021 5:54 pm

Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way of doing business, customers, competition, everything down to the type of paper towel they have in the breakroom. Only then will we be able to plan a strategy based on what they need and not what they think they want.

Office Meeting

Funny, heartwarming or serious: Will Super Bowl ads be super boring this year as brands skirt controversy?

February 1, 2021 10:43 am

Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way of doing business, customers, competition, everything down to the type of paper towel they have in the breakroom. Only then will we be able to plan a strategy based on what they need and not what they think they want.

Honda

Pinnacle and RealWorld Marketing Merge to form one of the largest agencies dedicated to Honda and Acura.

January 30, 2021 10:47 am

Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way of doing business, customers, competition, everything down to the type of paper towel they have in the breakroom. Only then will we be able to plan a strategy based on what they need and not what they think they want.

You Want Fries With That?

October 15, 2019 10:39 am

Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way of doing business, customers, competition, everything down to the type of paper towel they have in the breakroom. Only then will we be able to plan a strategy based on what they need and not what they think they want.

Cell Phone

Is Your Content Made for Dine-In OR Take-Out?

August 15, 2019 8:41 am

With approximately 66% of the general population utilizing subscription video on demand services, and the average number of SVOD (streaming video on demand) services subscribed by the average consumer sitting at a 3.1, it’s no wonder marketers are struggling to create a well-balanced video marketing plan in an increasingly fragmented media channel.