Ad Age went behind the scenes of WeatherTech's nontraditional Super Bowl ad, which never mentions the company or its products
In the News
Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way of doing business, customers, competition, everything down to the type of paper towel they have in the breakroom. Only then will we be able to plan a strategy based on what they need and not what they think they want.
With approximately 66% of the general population utilizing subscription video on demand services, and the average number of SVOD (streaming video on demand) services subscribed by the average consumer sitting at a 3.1, it’s no wonder marketers are struggling to create a well-balanced video marketing plan in an increasingly fragmented media channel.
What’s being said about the Super Bowl spot?
Longtime client, Marcus Lemonis, reached out to us because he needed help with one of his newest partner's online presence... and we rose to the challenge! #neversettle.