In the News

New Harris Poll data highlights lessons for Big Game advertisers WeatherTech’s Super Bowl ad spurred an eight-point bounce in the company’s brand equity. Credit: WeatherTech

WeatherTech will air two commercials during Super Bowl LV, upping its buy late in the game.

The car mat maker will now run two 30-second spots that continue the company’s “Made In America” messaging; it had initially purchased just one spot.

Super Bowl LV, coming after a sobering and harrowing year, has presented a conundrum for the big game’s advertisers.

Is it wise to shell out major cash — about $5.6 million for a 30-second spot — if sales have been suffering? What’s the right tone to strike when the pandemic has brought so much grief? And what’s the right message to send when half the country can’t stand the other half?

We are excited to announce that RealWorld Marketing and Pinnacle Advertising’s Regional Advertising Division, exclusively supporting Honda and Acura Dealer Associations, have finalized plans to merge together.  Pinnacle Advertising and Marketing Group, headquartered in Schaumburg, IL, and RealWorld Marketing, headquartered in Scottsdale, Ariz., will create a dedicated division within Pinnacle, which will become one of the nation’s largest agencies dedicated to the Honda and Acura brands.

What’s being said about the Super Bowl spot?​

Ad Age went behind the scenes of WeatherTech’s nontraditional Super Bowl ad, which never mentions the company or its products​

Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way of doing business, customers, competition, everything down to the type of paper towel they have in the breakroom. Only then will we be able to plan a strategy based on what they need and not what they think they want.

With approximately 66% of the general population utilizing subscription video on demand services, and the average number of SVOD (streaming video on demand) services subscribed by the average consumer sitting at a 3.1, it’s no wonder marketers are struggling to create a well-balanced video marketing plan in an increasingly fragmented media channel.

What’s being said about the Super Bowl spot?​

Longtime client, Marcus Lemonis, reached out to us because he needed help with one of his newest partner’s  online presence… and we rose to the challenge! #neversettle.