In the News

You Want Fries With That?

October 15, 2019 10:39 am

Advertising agencies often treat clients like they’re customers at a fast food restaurant, waiting to place an order at the drive-thru. But waiting for a client to tell us what they want is a missed opportunity for growth and innovation. We need to know our client’s business as well as they do: their products, way of doing business, customers, competition, everything down to the type of paper towel they have in the breakroom. Only then will we be able to plan a strategy based on what they need and not what they think they want.

Is Your Content Made for Dine-In OR Take-Out?

August 15, 2019 8:41 am

With approximately 66% of the general population utilizing subscription video on demand services, and the average number of SVOD (streaming video on demand) services subscribed by the average consumer sitting at a 3.1, it’s no wonder marketers are struggling to create a well-balanced video marketing plan in an increasingly fragmented media channel.