Pinnacle & WeatherTech do it 7 Years in a Row

WeatherTech’s beloved family member and spokedog Scout found out last July that he had cancer. The prognosis was very grim, but his family was able to get him into a cutting edge program at the University Of Wisconsin School of Veterinary Medicine, one of the premiere animal cancer centers in the country. The treatments have helped to improve Scout’s quality of life and extend his life. His owner, the CEO of WeatherTech, wanted to show his appreciation to UWVM with a novel idea. Dedicate the entire WeatherTech Super Bowl commercial to help raise money for the school to fund new equipment and research to the benefit of pets everywhere.