Jon Berna serves as Chief Technology & Data Officer at Pinnacle, where he leads the evolution of the agency’s technology capabilities and platform offerings. He oversees data strategy, CDP implementation, and the OneIIOne platform rollout that helps clients leverage first-party data, audience segmentation, and creative automation at scale.
Jon is the founder of LVL Up Auto, a vendor management platform for automotive dealerships. He previously founded Driven Data in 2013, an analytics and CDP platform for dealerships and agencies, which was acquired by Polly in 2022.
With 15+ years of automotive technology experience, Jon has held leadership roles at dealership groups and automotive consulting firms, driving digital transformation and data-driven marketing strategies. Before automotive, he led financial aid operations in higher education and is a US Navy veteran.
Jon’s relationship with Pinnacle began in 2008 as a customer, continued as a partner in 2015 with Driven Data, and evolved into his executive role in December 2025.
