The Pinnacle Advertising and RealWorld Marketing teams are no strangers to the Honda and Acura dealer association world. RealWorld has worked exclusively with Honda and Acura dealer associations, since their formation in 1999, while Pinnacle has been working with Honda and Acura since 2005. The organization will employ more than 160 people, with about 70 dedicated to Pinnacle’s Honda and Acura Tier 2 division. The headquarters of Pinnacle’s Honda and Acura Tier 2 division will be located in Scottsdale, and will employ staff members in other parts of the country, including Chicago, as the new division will maintain field offices across the country to offer local client service.
The merger of our two companies comes at a very important time as more and more Honda and Acura dealer associations are looking for advertising partners with greater resources and different approaches to impact the needs and challenges in their specific market.
We approached an account new to digital, with minimal presence in that space, and immediately identified it as an angle of opportunity. Within the first quarter together, the Hawaii Honda Dealers and Pinnacle, increased their YOY 20%! Our impact is instant and comes with years of experience and knowledge.
When Pinnacle went to work for the Hampton Roads Honda Dealers, they were already the #1 auto brand in the market. The challenge was to find further opportunity and gain even more market share. In reviewing the amount of military in the market, we kicked off a narrowly targeted military campaign that brought immediate results. Website traffic up 35.02%, Honda sales increasing 6.7% and 30,300+ dealership visits attributed to a Military geofencing effort.