Pinnacle has been partners with Honda DAAs for more than 16 years with 45 accounts across the country. We know American Honda, the Honda Dealers and the Honda DAA business. With past Tier 2 Association experience working with brands like Ford, Chevrolet, Buick/GMC, Toyota, Nissan, Lincoln, Stellantis, Jaguar/Land Rover, and more, we can confidently say we know Tier 2 and the most effective advertising strategies to grow your market share.
Our recipe for success is combining our big agency tools, specialties, processes, strategies, and technologies with the quickness, agility, and responsiveness of a small agency. We accomplish this through an assigned, dedicated, local, in-market team who are on your business cycle, in constant pursuit of finding opportunities to grow your market share.
Our “entrepreneurial” environment encourages thinking big and creating ideas for our clients that cut through the clutter and reach the right customer at the right time. We build a lasting presence through trend-setting creative and a strategic approach that puts you ahead of the competition.
We love advertising and working with our clients to accomplish their goals. Our passion and dedication to develop game-changing ideas for them never stops, because we never settle, and when you never settle great things happen.
We created the Mucho Value campaign to connect with the 70% Hispanic market in Coachella Valley. From 2016-2019 Honda’s overall market share improved by 23.37%, while the Hispanic share increased by 38%.
Expertly fueling growth in the sales of Hondas.
Honda sales up 14% YOY and ranked #1 in market share at 13.7%. Our geofencing efforts resulted in 12,820 store visits in one year.
Being visible during every stage of the purchase journey.
We created “The Honda Hybrid Road” campaign to attract a specific hybrid buyer using the new CR-V Hybrid as the halo vehicle. The CR-V Hybrid accounted for only 1.6% of total segment share and now accounts for 7.4% of total segment share – a 463% increase.
Creatively cutting through clutter and high production costs.
Our unique creative approach increased DAA website traffic and in-store visits by 10%, increased market share by 12%, and now Honda is the #1 selling import brand in the most challenging market in the country.
“Pinnacle created an annual Military Appreciation campaign with a number of different touch points – TV, online banners, Air Show sponsorships, on-base advertising and more. Genuine creative that really moved the needle.”
–Jay Malone, Hampton Roads Honda Dealers
“There’s a trust and value of working with Pinnacle. Our dedicated representative was immediately in-step with executing our goals through strategically developed partnerships. We’re building relationships with new prospects before they even walk into the dealership.”
– Brad Siegers, West Michigan Honda Dealers
Increased Honda market share to 13.4% in an extremely competitive market, while boosting Accord, Civic, CR-V, and Odyssey to #1 in their segments.
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