Watch WeatherTech’s latest pro-America Super Bowl commercials
The car mat maker upped its buy late in the game
WeatherTech will air two commercials during Super Bowl LV, upping its buy late in the game.
The car mat maker will now run two 30-second spots that continue the company’s “Made In America” messaging; it had initially purchased just one spot.
Last year, WeatherTech scrapped its “Made in America” messaging for a commercial starring Scout, MacNeil’s dog who was receiving cancer treatment. The ad never plugged any of its products, but instead served as a thank you and an ask for viewers to donate to the University of Wisconsin-Madison’s School of Veterinary Medicine, where Scout was treated.