WeatherTech will air two commercials during Super Bowl LV, upping its buy late in the game.
The car mat maker will now run two 30-second spots that continue the company’s “Made In America” messaging; it had initially purchased just one spot.
Last year, WeatherTech scrapped its “Made in America” messaging for a commercial starring Scout, MacNeil’s dog who was receiving cancer treatment. The ad never plugged any of its products, but instead served as a thank you and an ask for viewers to donate to the University of Wisconsin-Madison’s School of Veterinary Medicine, where Scout was treated.
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