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Arlington Racecourse

Arlington logo

opening day campaign

The opportunity

Increase attendance for Opening Day at Arlington by targeting Chicago dwelling millennials, who enjoy live, in-person group experiences.

The insight

Encourage them to make use of the commuter train that stops directly at the racetrack by using the famous Arlington Bugler, herself a millennial, to appear all around Chicago playing the famous “Call to the Post” on her trumpet. Also created spot that aired from the event.

The solution

The TV commercial and outdoor campaign generated the largest opening day crowd in Arlington Racetrack history. The amount of social media influencers and their posting of the event continued to draw increased attendance throughout the year.

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.