3 Key Reasons Our Ad Agency Attended CES 2024
Marketing and creative teams are inspired daily from a variety of places. However, on of the most overlooked is tech – and specifically CES. Here’s 3 reasons why we believe advertising and marketing professionals should look to CES. The key theme of CES 2024 was ‘Intelligence’. This manifested itself on the show floor in 5 […]
5 Ways to Maximize The Impact of Marketing in a Cookie-reduced World
Offsetting Cookie Limitations by Leveraging Owned & Earned Media While Google recently announced they are suspending plans for full cookie deprecation on Chrome browsers, marketers still face a pivotal challenge: navigating the shift to a cookie-reduced world while maintaining effectiveness and relevance. The era of targeted ads and detailed analytics is transforming, requiring a strategic […]
Discussion: Streamlined TV Ad Measurement
Pinnacle’s Chief Media Officer Megan Boveri sat down with iSpot’s Susan Ram at the ANA Measurement & Analytics Conference recently to discuss the future of TV ad measurement in an evolving video landscape. Discussion centered around the ongoing convergence of linear and streaming along with the associated measurement challenges. Key takeaways include: Watch the full interview, and […]
Meet Mary: Our People-First Champion!
At Pinnacle, we’re all about relationships. With our awesome clients, our incredible partners, and especially with each other! We truly believe that happy people do the best work, which is why we have an amazing Head of People, Mary Williams, SPHR, leading the charge. Mary joined our crew in November 2021 and instantly made a […]
