What it means, why it matters, and how brands can take advantage
Meta just changed the game. Starting July 10, all public posts on Instagram and Facebook can now be indexed by Google, meaning your next Reel, image, or caption could show up in a standard search alongside blogs, product pages, etc.
For brands, creators, and local businesses alike, this is a seismic shift in how content is discovered. Until now, Meta content lived inside Meta. But with this update, your social posts become SEO assets. That’s right, Instagram is officially part of your search strategy.
At Pinnacle, we’ve been saying it for years: SEO and social aren’t separate lanes, they’re the same highway. And now, the traffic is only getting heavier.
What’s changing?
- Google (and other search engines) can now crawl public content from Instagram and Facebook
- Captions, alt text, geotags, and business bios all factor into how and where posts appear
- This gives social content a longer shelf life and a higher chance of reaching people actively searching for what you do
Why it matters:
- Search traffic = intent. These aren’t passive scrollers. They’re searching with purpose.
- Social now works like a website. Optimize it the same way.
- Posts become evergreen. Great content doesn’t disappear in 48 hours, it works for you long-term.
Bottom line: SEO and social media are officially intertwined. This update gives brands a new (and free) way to be discovered, but only if your posts are optimized with intention. If your social team and SEO team haven’t talked recently… it’s time. Let’s make sure your content isn’t just scroll-worthy, it’s searchable.
Need help connecting your strategy? We’re already on it. Let’s talk.
