Pinnacle Advertising is strengthening its commitment to inclusive brand storytelling with the launch of CIMA, a full-service multicultural marketing agency focused on helping brands authentically engage with U.S. Hispanic consumers. Early clients include Regional Honda and Auto Retail, highlighting immediate traction in the automotive marketing space.
Helmed by industry veteran Elizabeth Pedraza, CIMA brings a fusion of cultural intelligence and strategic Hispanic marketing expertise to a market lacking in Latino marketing agencies. Pedraza’s impressive track record includes leadership roles at Univision, Telemundo, NBCUniversal, and iHeartMedia, organizations at the forefront of Hispanic media and marketing.
“At CIMA, we believe Culture is Essential,” said Pedraza. “Latino audiences want more than Spanish translations – they want cultural relevance, respect, and meaningful resonance.”
With Latinos comprising 20% of the U.S. population and contributing over $3.7 trillion to the U.S. GDP, the stakes are high for brands seeking Latino market growth. Yet, on average, companies allocate just 4% of ad budgets to reach this powerful demographic. CIMA is on a mission to change that by creating in-culture campaigns that prioritize authenticity and long-term brand loyalty.
“Elizabeth brings authenticity, leadership, and a genuine connection to the communities we serve,” said Michael Magnusson, founder of Pinnacle Advertising. “CIMA is a natural extension of our mission to help brands connect with audiences in meaningful and relevant ways.”
CIMA offers end-to-end Hispanic advertising solutions, including strategy, creative, media, and community engagement. Our Latino marketing agency is empowering brands to reach Latino audiences with respect, purpose, and impact.
To read the full feature on CIMA’s launch, visit MediaPost’s coverage here.
