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The Super Bowl Is A Good Investment For D2C Brands

Investing in a Super Bowl ad as a D2C brand with only so much money to spend on advertising can feel like a risky endeavor, but Pinnacle Advertising believes there’s plenty of good reasons to take the plunge. After all, so many large brands wouldn’t keep returning every year if there wasn’t enough return on investment to make it worthwhile.

The first big reason is brand awareness – the first step when it comes to seeing success with your brand is to get customers to know about it. And with the Super Bowl’s near-unparalleled reach, there’s not many better places to build awareness of your brand.

The second is the breadth of audiences that watch the Super Bowl yearly – by getting your message out there to so many different kinds of people, you can expand your prospects to different demographics and markets you otherwise might not hit.

Finally, there’s the social aspect – coordinating a social campaign in the leadup to your ad and following it up afterwards means you can keep audiences engaging with your brand long after the Big Game ends. Want more advice about advertising at the Super Bowl as a D2C brand? Check out this article from our very own Megan Boveri on Media Post that dives deeper into the topic.

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