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SEO Manager
We are looking for a Search Engine Optimization (SEO) Manager to join our SEO team to identify and implement search engine optimization efforts so that keyword searches and organic search engine traffic will funnel more visits to websites.
Duties/Responsibilities:
- Analyzes current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
- Assists with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.
- Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.
- Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.
Collaborates with marketing managers and other staff to provide guidance and insight on SEO and optimal user experience. - Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.
Monitors specific SEO efforts; gathers and analyzes data and reports results to the team. - Maintains current knowledge of developments and best practices in SEO.
Performs other related duties as assigned.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.
- Ability to work with digital content management systems.
- Proficient with Microsoft Office Suite or related software.
- Basic understanding of HTML, JavaScript, and CSS.
Education and Experience:
- Bachelor’s degree in Marketing or relevant area required.
- At least two years of related experience required, with experience collecting and interpreting site-visitor statistics preferred
BENEFITS OFFERED:
Stay Healthy: Medical: choose PPO plan or HDHP with HSA; Dental, Vision
Feel Secure: Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Commuter Transit/parking benefits
Work life Balance: Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP)
Financial Wellness: Traditional and Roth 401(k) with a company match
Our office environment is a key driver of company culture and employee experience, so a regular in-office hybrid model is (T-TH in office and M and F remote) is required.
The annual base salary range for this position is listed below. This salary range is an estimate, actual salary may vary based on Pinnacle’s compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location.
In addition to the range below, employees are eligible to participate in the company’s standard benefits programs, which currently include the following: medical, dental, vision benefits, 401(k), paid time off and certain leaves of absence.
We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.
Please submit resume to HR@PinnacleAdvertising.com