FPS: 0

Honda Pre-Roll

Honda logo

pre-roll campaign

The opportunity

Find a way to connect to potential Honda car buyers through fun and engaging online videos for our digital ads.

The insight

Our Creative Team did research to answer the question of what type of videos people like to view online. Then through our research, we found that the most popular types of videos were funny clips, how-to’s, amazing stunts, and cat videos.

The solution

We chose specific user-generated viral videos to capture our viewers’ attention to open each video. Then, we paired that video with humor and an honest sales message to give our viewers a positive impression of Honda.

with these videos, our campaigns got better engagement than the Honda National creative plus:

over
3 million
more impressions
web traffic increased
58%
improved
click- through rates

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.