FPS: 0

Litter Genie

Drive awareness

The opportunity

Litter Genie offered a smarter way to manage the litter box, but cat owners can be stuck in old habits. The challenge was to drive awareness and inspire them to make the switch.

The insight

Consumers weren’t looking for another litter product, they were looking for a way to make litter box cleanup faster, cleaner, and less unpleasant.

The solution

We developed the simple and memorable “Scoop it. Drop it. Lock it.” platform, bringing the product’s ease of use and odor-locking benefits to life through storytelling. The campaign generated a 473% lift in web traffic and sales that outperformed projections by 29%.

Other Case Studies

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.