FPS: 0
PetComfort
Launching a CPG Brand
The opportunity
Launch a line of pet products from a brand that has zero experience or credibility in the $150 billion dollar, highly competitive pet category.
The insight
Pet owners continue to invest highly in their pets and see them as an actual family member. So, they care as much about their pet’s health as they do about their own health.
The solution
Create the safest pet feeding system in the world – the only pet bowl to receive human food grade NSF certification, made with 100% US stainless steel and manufactured in America. Developed a multi-media campaign that not only educates consumers of the potential toxins that could be in their pet bowls but also highlight the safety measurements that WeatherTech went through to ensure the safety of all pets using their products. Was able to target specific households that have either a cat or dog in the house and send them customized ads which led to increased conversions.
Nearly
4 million
website visits within 90 days of the launch
Nearly
x3
pre-launch sales projections
