Pinnacle Advertising Named Agency of Record for Kate’s Real Food
We’re proud to share that Pinnacle is now the creative and media agency of record for Kate’s Real Food, leading strategy, creative, social and media as the brand grows direct-to-consumer alongside its retail presence nationwide. The account was awarded without an agency review. There are aisles in every grocery store where the products are basically […]
When Brands Need a Full-Service Advertising Agency Instead of Channel-Specific Support
Channel-specific marketing support can be useful when the need is narrow. A paid search partner can improve search performance. A social team can manage content and engagement. A media buyer can support placement. A creative vendor can produce assets. But as marketing becomes more complex, channel-specific support can create its own limitations. A full-service advertising […]
Why Media Strategy Shapes Stronger Creative Performance
Creative performance depends on more than the strength of the idea. It also depends on where that idea appears, what the audience is doing in that moment, and what the placement needs the message to accomplish. An advertising agency that understands media strategy can help brands build creative that is more relevant to the channel, […]
What Strategic Advertising Agency Services Look Like in Practice
Many brands are not looking for more marketing activity. They are looking for better marketing judgment. At Pinnacle Advertising, advertising agency services are shaped by that need. Pinnacle works with brands to bring strategic direction, creative judgment, media planning, and performance insight into one working relationship. The goal is not to create a queue of […]
How a Full-Service Advertising Agency Improves Full-Funnel Marketing Performance
Marketing performance rarely depends on one channel, one campaign, or one conversion point. It depends on how well every part of the customer journey works together. At Pinnacle Advertising, full-funnel strategy is treated as a connected planning and execution discipline, not a collection of isolated tactics. As a full-service advertising agency, Pinnacle specializes in connecting […]
How AI Media Strategy is Reshaping the Way Brands Reach Consumers
In a recent conversation with LBB’s Media Matters series, Pinnacle Advertising Senior Director of Media Buying, Emilie Felt, discussed how AI, fragmented consumer behavior, and evolving search habits are reshaping the media landscape. Consumers no longer move through a linear path to discovery. Search now spans traditional engines, social platforms, AI-generated responses, streaming environments, and […]
How Creative Performance is Measured Across Channels
Creative work has always shaped how audiences understand, remember, and respond to brands. But in today’s media environment, creative cannot be evaluated by aesthetics alone. It must also be assessed by how well it performs across channels, audiences, and business objectives. For brands working with an advertising agency, creative performance measurement helps connect the message […]
How Brands Should Evaluate Advertising Agency Services
Advertising agency services are often evaluated by what an agency can produce. Campaigns, media plans, creative assets, reports, and deliverables are all important. But they do not tell the full story of agency value. For brands making a serious agency decision, execution is only one part of the evaluation. The stronger question is whether the […]
a-ha’s ‘Take On Me’, Mazda and the Museum of Modern Art: The Work That Made Jac Mansour
From Super Bowl spots to his upcoming work with Coventry Direct insurance, the chief creative officer of Pinnacle Advertising looks back on his proudest work as part of LBB’s ‘The Work That Made Me’ series. Jac Mansour is the chief creative officer at Pinnacle Advertising in Schaumburg, IL. For the past 12 years, Jac has […]
What to Look for in a Retail Media Performance Marketing Agency
Retail media is no longer a narrow shopper marketing tactic. It has become a performance channel where brands can connect media investment more closely to audience behavior, purchase intent, and measurable business outcomes. For brands evaluating a retail media performance marketing agency, the question is not only who can place the ads. The better question […]
