Michael Magnusson founded Pinnacle Advertising in 1998 after highly successful careers at the Chicago Tribune and a small retail agency in Chicago. With his entrepreneurial spirit and strong passion for retail advertising at the core of the company of from the very start, Pinnacle quickly gained traction on its path to becoming one of the […]

A leader to our clients and our company, Jake parleys his large agency experience into actionable insights for our entrepreneurial culture.  Over the past 28 years, Jake has grown into an expert on every level of automotive advertising. Whether it’s Tier 1, Tier 2, or Tier 3, on either Ford, Chevrolet, Toyota, Nissan, Honda or […]

Curt is a highly awarded, content and data-driven marketer with deep automotive experience at Nissan and GM. He has held executive leadership positions, headed multiple agencies and has extensive experience working with agency teams and clients to increase sales and help clients grow their business. Archive Magazine ranked Curt as one of the top 20 […]

Mary Williams serves as Head of People for Pinnacle Advertising. Mary is an experienced HR Leader dedicated to developing and implementing well-organized processes and has extensive experience as an HR Department of One creating structure within an organization. She strives to set others up for success and throws kindness around like confetti.  Mary holds her Senior Professional […]

Mexirican (Mexican + Puerto Rican), born and raised in Chicago. Daughter of immigrant parents, first generation Latina, and Spanish-Language native. A 300%’er, 100% Americana, 100% Mexican, 100% Puerto Rican. A career spanning over 20 years of media sales and strategy experience, including Univision Communications, Telemundo, NBC Universal, iHeart Media and NPR. With extensive work in […]

For the past 10 years, Jac has overseen Super Bowl commercials for Pinnacle’s largest account, WeatherTech. Along with guiding the creative department and helping win numerous clients across many categories, Jac is an integral part of the exemplary work that is being produced every day at the agency. Jac started his career at Doner in […]

Kristen serves as Pinnacle’s Director of Operations. In this role, Kristen identifies ways to hone the efficiency of the company’s internal operations to facilitate development and long-term success. In other words, she makes certain Pinnacle and all its moving parts and players stay in perfect harmony with one another.  Many joke that Kristen has grown […]

Doug is a recent hire selected to lead Pinnacle’s Finance and Operations disciplines. As an agency veteran, Doug brings 25+ years of experience of demonstrated ability to lead diverse teams of Finance and Operations professionals in highly competitive, cutting-edge, and fast-paced environments. Doug has Deep technical and business skills with an impressive track record combining […]

Chris Arkell is a native of metro Detroit and a descendant of a domestic automotive family. He grew up with cars and was highly influenced by his father who was a prolific designer at General Motors. Cars were always the fascination and the priority. His dad’s famous friends such as John DeLorean and Lee Iaccocoa […]

As Chief Media Officer, Boveri leverages her experience in media strategy, cross-channel campaign activation and data and analytics to lead the media team to remain on the forefront of an ever-changing media landscape. Before joining Pinnacle, Megan accrued 17 years of experience at Starcom, where she served as SVP Media Director. She excels in her […]

Amy is a seasoned marketing leader with 18+ years of experience building data-driven marketing programs fueled by audience insights. Her past experiences include working with national brands such as Aflac, Edward Jones, and Delta Faucet. Today, at Pinnacle, she partners with brands like Honda, Metrovac (quality auto vacuums and blowers ), and Angel Care (Diaper […]