For the past 12 years, Jac has overseen Super Bowl commercials for Pinnacle’s largest account, WeatherTech. Along with guiding the creative department and helping win numerous clients across many categories, Jac is an integral part of the exemplary work that is being produced every day at the agency. Jac started his career at Doner in Detroit, where he helped pitch and win the Mazda national business and wrote many memorable spots in the “Zoom Zoom” campaign. He also created campaigns for PNC Bank, Six Flags, ADT and more.

While at Team Detroit, Jac worked on the Ford account and created national spots in the Ford F-Series Denis Leary campaign, helping to keep Ford as the best-selling brand in America. Jac has been written up in Adweek, recognized in Communication Arts, and has won many awards. But his real pride and joy are his two children. When he’s not busy with his kids, Jac pretends he’s a runner, competing in 5K races throughout the year.

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.