A butterfly flaps its wings, and soon enough, huge changes fall in line. It’s a simple theory, and one that Pinnacle’s clients depend on us for.

MEYER, a US-based company specializing in the manufacturing, renting, and servicing of oil and gas equipment, needed help with visibility and reaching potential new customers online. Enter Pinnacle with much-needed Search Engine Optimization (SEO) help. After a few tweaks here, updates aplenty, and making changes based on our expertise, MEYER soon started seeing the wing flaps of change. Within the first six months of implementing our SEO changes, a 21% increase in keywords hitting page one on online search engines hit, as well as a 28% increase in overall search engine result page (SERP) presence. These keywords and higher visibility drove more qualified traffic to where MEYER wanted to meet people.

And from there, you guessed it: more wing flaps. Google Business Profile posts, or where businesses can share information conveniently on Google, gained local traction with significant increases in more phone calls, website clicks, and in one specific market, a 49% increase in direction requests. Now, we’re making it easier for local online searchers to discover and interact with MEYER.

But wait, there’s more wing flaps. YouTube views, watch time, and subscribers increased dramatically (we’re talking an 88% increase in followers), and overall engaged sessions from organic website traffic increased by 30%. Which leads us to the biggest wing flap yet: MEYER now holding 70% more traffic share than their key competitors, and continued growth a near guarantee with our ongoing SEO and content expansion.

When we adjust here and refine there, huge results abound for our clients. So is it the butterfly effect, or the Pinnacle effect? Call it whatever you want. Just make sure you call the right agency when you’re ready to take flight.