Doug is a recent hire selected to lead Pinnacle’s Finance and Operations disciplines. As an agency veteran, Doug brings 25+ years of experience of demonstrated ability to lead diverse teams of Finance and Operations professionals in highly competitive, cutting-edge, and fast-paced environments. Doug has Deep technical and business skills with an impressive track record combining strategic/tactical financial expertise and leadership. He has proven experience driving strategic planning, operations, process improvement and financial management.

Additionally, through this career, Doug has specialized in analyzing an organization’s critical business requirements, identifying deficiencies and potential opportunities, then developing innovative and cost-effective solutions for enhancing competitiveness and increasing revenues and profitability. Doug continuously furthers his knowledge base through active participation in organizations like Association of National Advertisers (ANA). Outside of work, he splits time between family, volunteering for local organizations, and an occasional round of golf.

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.