As Sr. Director, Media Buying, Emilie has a firm belief that the best results come when paid strategies and SEO and organic are working together rather than in silos. She is an expert at the integration of paid, owned, and earned mediums for holistic application and leading teams across disciplines to find the connections that make the work smarter.

Emilie brings both strategic depth and a healthy instinct for when to challenge the conventional approach. She’s never been one to default to “the way it’s always been done.”

Outside the office, Emilie is a proud Arizona local.  In the summer, you can find her poolside with a margarita and snacks with family and friends close by.

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.