Kristen serves as Pinnacle’s Senior Director of Operations. In this role, Kristen identifies ways to hone the efficiency of the company’s internal operations to facilitate development and long-term success. In other words, she makes certain Pinnacle and all its moving parts and players stay in perfect harmony with one another.

Many joke that Kristen has grown up at Pinnacle having been with the company for 23 years. Kristen started her career in advertising on the creative side of the house, where she was focused on creative operations before finding her true calling and passion in agency operations where she could make a larger impact. Outside of the office, Kristen enjoys camping, gardening, and cooking. You can always find her on the sidelines cheering on her kids at their sporting events.

 

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.