Mexirican (Mexican + Puerto Rican), born and raised in Chicago. Daughter of immigrant parents, first generation Latina, and Spanish-Language native. A 300%’er, 100% Americana, 100% Mexican, 100% Puerto Rican.

A career spanning over 20 years of media sales and strategy experience, including Univision Communications, Telemundo, NBC Universal, iHeart Media and NPR. With extensive work in the Finance, CPG, Communications, Health, Government and Community sectors from both a local and national presence.

Liz has served as a resource to both agencies and clients to include Hispanic audiences into their strategies.

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.