Home - Pinnacle Advertising

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A full-service marketing agency with a track record of making money for our clients. We drive retail traffic, build brands and persuade consumers to buy.

THINK

Always Curious

Search where others don’t and find inspiration at every turn.

Performance Driven

Our clients must win before we can.

Build Relationships

We were built on trust, integrity and a handshake.

Bet on Ideas

Be in the game. Take risks that lead to success.

AUTOMOTIVE

CAPABILITIES

STRATEGY

We unearth insights about our clients’ brands to build platforms that motivate people to take action.

CREATIVE

We never settle. That’s how we break through the clutter that our audience is bombarded with every day.

Media Planning and Buying

In this multi-screen landscape, people choose when and where they watch content. We use comprehensive data to build and execute multi-platform plans with real time optimization.

Measurement and Analytics

Measure, analyze, optimize. Repeat.

Production

Our comprehensively equipped in-house studio – staffed by talented editors, producers, photographers, and videographers – delivers multi-channel content.

Program Management

We are the ringmaster. Beyond typical account management, we are also a one-source provider for clients who need a partner to manage all of their agency relationships.

Clients

STUDIES

Work

RISK-TAKERS

An entrepreneur, risk taker, and philanthropist. He created Pinnacle Advertising 21 years ago based on trust, a leap of faith, and a handshake.

“There are few things more satisfying than building something from scratch.”

Michael Magnusson

Chief Executive Officer

Doug leads Finance & Ops with 25+ yrs experience in diverse, competitive settings. Expert in finance, leadership, ops, process improvement, and cost-effective solutions. Active ANA member, balances work with family, volunteering, and golf.

Doug Jones

Chief Financial Officer

A visionary with a nimble and flexible approach, who has a knack for herding creative cats. A truly unique gift amongst talented innovative leaders.

“If it doesn’t make you uncomfortable, it’s probably not worth doing.”

Jac Mansour

Chief Creative Officer

A leader to our clients and our company. He parleys his large agency experience into actionable insights for our entrepreneurial culture.

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.”

Jake Rostollan

President/CMO

A combination of form and function. He bridges the gap of flawless client service with the operational efficiencies that every business only hopes to attain.

“Manufacture your own good luck with hard work.”

Chris Arkell

Chief Strategy Officer

Mexirican (Mexicana + Puerto Rican), born and raised in Chicago. Daughter of immigrant parents, first generation Latina, and Spanish-Language native. A 300%’er, 100% Americana, 100% Mexican, 100% Puerto Rican. A career spanning over 20+ years of media sales and strategy experience, including Univision Communications, Telemundo, NBC Universal, iHeart Media and NPR.

Elizabeth Pedraza

President and Director of Multicultural

Our conductor. She ensures that our operational parts and players stay in perfect harmony, while guiding our people to reach their highest potential.

“Your difference, makes a difference.”

Kristen Paris

Director of Operations

With a start in government PR before making a serious "PIVOT!" into automotive advertising, this master connector leverages every available resource to the client’s advantage. Her 15+ years in T2 advertising began on the domestic side until joining Pinnacle in 2014 where she works exclusively on its Honda and Acura DAA business.

"Even if you are on the right track, you’ll get run over if you just sit there."

Amanda Moceri

Senior Vice President Account Manager

Tim brings a wealth of Honda knowledge to our Tier 2 Account Management Team, with 23+ years of marketing experience working directly with the brand. He is driven by the success of his family, clients, and his golf game.

"Relationships are everything."

Tim Helbing

Senior Vice President Account Manager

Curt is a highly awarded, content and data-driven marketer with deep automotive experience. He has held executive leadership positions, headed multiple agencies and is an on-air contributor for Bloomberg-West on the topics of marketing, social media, and technology. Curt enjoys spending time with his wife and dog and is an avid golfer.

Curt Detweiler

Executive Vice President, Managing Director

An expert in media strategy, cross-channel campaign activation, data and analytics, and the ever-changing media landscape, Megan brings 17 years of experience from Starcom, where she served as SVP Media Director. She has three daughters and enjoys spending time with her family and keeping up with her daughter’s travel ice hockey.

Megan Boveri

Chief Media Officer

Mary is an experienced HR Leader dedicated to developing and implementing well-organized processes, all while throwing kindness around like confetti. Mary holds her Senior Professional Human Resources certification from HRCI, along with several prestigious HR awards. Mary enjoys giving back to the HR Community and is also an avid Chicago Bears fan.

Mary Williams

Head of People

TEAM

We’re always looking for Never-Settlers: curious, nimble, quick-thinking team players who can help us energize our clients’ brands… while having fun doing it. If that sounds like you, click below. But do it soon — we work fast around here.