#1 IN BRAND EQUITY ON THE SUPER BOWL

Pinnacle Advertising
WHO WE

ARE

A full-service marketing agency with a track record of making money for our clients. We drive retail traffic, build brands and persuade consumers to buy.

 
HOW WE

THINK

Always Curious

Search where others don’t and find inspiration at every turn.

Performance Driven

Our clients must win before we can.

Build Relationships

We were built on trust, integrity and a handshake.

Bet on Ideas

Be in the game. Take risks that lead to success.

OUR

CAPABILITIES

STRATEGY

STRATEGY

We unearth insights about our clients’ brands to build platforms that motivate people to take action.

CREATIVE

CREATIVE

We never settle. That’s how we break through the clutter that our audience is bombarded with every day.

Media Planning and Buying

Media Planning and Buying

In this multi-screen landscape, people choose when and where they watch content. We use comprehensive data to build and execute multi-platform plans with real time optimization.

Measurement and Analytics

Measurement and Analytics

Measure, analyze, optimize. Repeat.

Production

Production

Our comprehensively equipped in-house studio – staffed by talented editors, producers, photographers, and videographers – delivers multi-channel content.

Program Management

Program Management

We are the ringmaster. Beyond typical account management, we are also a one-source provider for clients who need a partner to manage all of their agency relationships.
OUR

Clients

WeatherTech
Metrovac
Honda
Arlington
Camping World
Concierge Perferred
Rosemont
Garret Popcorn Shops
Sitka Salmon
Hassell Cattle Company
CASE

STUDIES

WeatherTech
Arlington
OUR

Work

MEET THE

RISK-TAKERS

Michael Magnusson

An entrepreneur, risk taker, and philanthropist. He created Pinnacle Advertising 21 years ago based on trust, a leap of faith, and a handshake.

“There are few things more satisfying than building something from scratch.”

Michael Magnusson

Chief Executive Officer
Jac Mansour

A visionary with a nimble and flexible approach, who has a knack for herding creative cats. A truly unique gift amongst talented innovative leaders.

“If it doesn’t make you uncomfortable, it’s probably not worth doing.”

Jac Mansour

Chief Creative Officer
Jake Rostollan

A leader to our clients and our company. He parleys his large agency experience into actionable insights for our entrepreneurial culture.

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.”

Jake Rostollan

President/CMO
Chris Arkell

A combination of form and function. He bridges the gap of flawless client service with the operational efficiencies that every business only hopes to attain.

“Manufacture your own good luck with hard work.”

Chris Arkell

Chief Strategy Officer
Kristen Paris

Our conductor. She ensures that our operational parts and players stay in perfect harmony, while guiding our people to reach their highest potential.

“Your difference, makes a difference.”

Kristen Paris

Director of Operations
Amanda Moceri

With a start in government PR before making a serious "PIVOT!" into automotive advertising, this master connector leverages every available resource to the client’s advantage. Her 15+ years in T2 advertising began on the domestic side until joining Pinnacle in 2014 where she works exclusively on its Honda and Acura DAA business.

"Even if you are on the right track, you’ll get run over if you just sit there."

Amanda Moceri

Senior Vice President Account Manager
Tim Helbing

Tim brings a wealth of Honda knowledge to our Tier 2 Account Management Team, with 23+ years of marketing experience working directly with the brand. He is driven by the success of his family, clients, and his golf game.

"Relationships are everything."

Tim Helbing

Senior Vice President Account Manager
JOIN THE

TEAM

We’re always looking for Never-Settlers: curious, nimble, quick-thinking team players who can help us energize our clients’ brands… while having fun doing it. If that sounds like you, click below. But do it soon — we work fast around here.

Gain more click-thrus with better creative

unskippable

Pinnacle helped Honda breakthrough at one of the most difficult times to breakthrough: when people are watching YouTube videos. By utilizing content that’s already viral, we were able to not only grab people’s attention, but also tell them one fun feature/benefit about a Honda vehicle.

20% YOY Increase Within First Quarter of Partnership in Hawaii

Instant Results.

We approached an account new to digital, with minimal presence in that space, and immediately identified it as an angle of opportunity. Within the first quarter together, the Hawaii Honda Dealers and Pinnacle, increased their YOY 20%! Our impact is instant and comes with years of experience and knowledge.

LOCATIONS

Chicago, IL

1435 N. Plum Grove Rd., Suite C
Schaumburg, Illinois 60173

T. 847.255.0000

Scottsdale, AZ

4250 N Drinkwater Blvd
Suite 300-49, Scottsdale, AZ 85251

T. 480.296.0160

San Francisco, CA

1350 Ocean Avenue
Emeryville, CA 94608

T. 415.659.3900