WeatherTech

About

Pinnacle Advertising

Who We
Are

A full-service marketing agency with a track record of making money for our clients. We drive retail traffic, build brands and persuade consumers to buy.

How We
Think

Always Curious

Search where others don’t and find inspiration at every turn.

Performance Driven

Our clients must win before we can.

Build Relationships

We were built on trust, integrity and a handshake.

Bet on Ideas

Be in the game. Take risks that lead to success.

Our
Capabilities

Strategy

We unearth insights about our clients’ brands to build platforms that motivate people to take action.

Creative

We never settle. That’s how we break through the clutter that our audience is bombarded with every day.

Media Planning and Buying

In this multi-screen landscape, people choose when and where they watch content. We use comprehensive data to build and execute multi-platform plans with real time optimization.

Measurement and Analytics

Measure, analyze, optimize. Repeat.

Production

Our comprehensively equipped in-house studio – staffed by talented editors, producers, photographers, and videographers – delivers multi-channel content.

Program Management

We are the ringmaster. Beyond typical account management, we are also a one-source provider for clients who need a partner to manage all of their agency relationships.

Our
Clients

Case
Studies

WeatherTech Lucky Dog
WeatherTech Lucky Dog
Honda
Honda
Arlington Park
Arlington Park
WeatherTech
WeatherTech
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Our
Work

BOBBY RAHAL
WEATHERTECH
METROVAC
ARLINGTON PARK
LAKE BLUFF BREWING CO.
WEATHERTECH
HONDA
WEATHERTECH WEATHERTECH
HONDA
HONDA
GANDER OUTDOORS
ARLINGTON PARK
UNCLE DAN’S
WEATHERTECH
PET COMFORT
WEATHERTECH

Meet The
Risk-Takers

Michael Magnusson

An entrepreneur, risk taker, and philanthropist. He created Pinnacle Advertising 21 years ago based on trust, a leap of faith, and a handshake.

“There are few things more satisfying than building something from scratch.”

    Michael Magnusson

    Chief Executive Officer
    Jac Mansour

    A visionary with a nimble and flexible approach, who has a knack for herding creative cats. A truly unique gift amongst talented innovative leaders.

    “If it doesn’t make you uncomfortable, it’s probably not worth doing.”

      Jac Mansour

      Chief Creative Officer
      Jake Rostollan

      A leader to our clients and our company. He parleys his large agency experience into actionable insights for our entrepreneurial culture.

      “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.”

        Jake Rostollan

        President/CMO
        Chris Arkell

        A combination of form and function. He bridges the gap of flawless client service with the operational efficiencies that every business only hopes to attain.

        “Manufacture your own good luck with hard work.”

          Chris Arkell

          Chief Strategy Officer
          Catie Holoubek

          A builder of teams. She proudly wears the badge of “head media nerd” and creates strategic and executional roadmaps across traditional and digital channels.

          “Clearly this conversation requires candy.”

            Catie Holoubek

            Chief Operating Officer
            Kristen Paris

            Our conductor. She ensures that our operational parts and players stay in perfect harmony, while guiding our people to reach their highest potential.

            “Your difference, makes a difference.”

              Kristen Paris

              Director of Operations