Pinnacle Advertising

Who We

A full-service marketing agency with a track record of making money for our clients. We drive retail traffic, build brands and persuade consumers to buy.

How We

Always Curious

Search where others don’t and find inspiration at every turn.

Performance Driven

Our clients must win before we can.

Build Relationships

We were built on trust, integrity and a handshake.

Bet on Ideas

Be in the game. Take risks that lead to success.



We unearth insights about our clients’ brands to build platforms that motivate people to take action.


We never settle. That’s how we break through the clutter that our audience is bombarded with every day.

Media Planning and Buying

In this multi-screen landscape, people choose when and where they watch content. We use comprehensive data to build and execute multi-platform plans with real time optimization.

Measurement and Analytics

Measure, analyze, optimize. Repeat.


Our comprehensively equipped in-house studio – staffed by talented editors, producers, photographers, and videographers – delivers multi-channel content.

Program Management

We are the ringmaster. Beyond typical account management, we are also a one-source provider for clients who need a partner to manage all of their agency relationships.



WeatherTech Lucky Dog
Arlington Park




Meet The

Michael Magnusson

An entrepreneur, risk taker, and philanthropist. He created Pinnacle Advertising 21 years ago based on trust, a leap of faith, and a handshake.

“There are few things more satisfying than building something from scratch.”

Michael Magnusson

Chief Executive Officer
Jac Mansour

A visionary with a nimble and flexible approach, who has a knack for herding creative cats. A truly unique gift amongst talented innovative leaders.

“If it doesn’t make you uncomfortable, it’s probably not worth doing.”

Jac Mansour

Chief Creative Officer
Jake Rostollan

A leader to our clients and our company. He parleys his large agency experience into actionable insights for our entrepreneurial culture.

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.”

Jake Rostollan

Chris Arkell

A combination of form and function. He bridges the gap of flawless client service with the operational efficiencies that every business only hopes to attain.

“Manufacture your own good luck with hard work.”

Chris Arkell

Chief Strategy Officer
Catie Holoubek

A builder of teams. She proudly wears the badge of “head media nerd” and creates strategic and executional roadmaps across traditional and digital channels.

“Clearly this conversation requires candy.”

Catie Holoubek

Chief Operating Officer
Kristen Paris

Our conductor. She ensures that our operational parts and players stay in perfect harmony, while guiding our people to reach their highest potential.

“Your difference, makes a difference.”

Kristen Paris

Director of Operations
Kait Steinbicker

Crunches the numbers, lives to see trends in the data and nerds out on dashboards to convey meaning to stakeholders.

"Anything's possible if you've got enough nerve" – J.K. Rowlin

Kait Steinbicker

Chief Financial Officer
Leah Wilson

A team player in the office and with our clients. She embraces our entrepreneurial spirit while enforcing the procedures that make us tick like clockwork.

“If you want to go fast, go alone. If you want to go far, go as a team.”

Leah Wilson

Chief Client Officer
Jenny Lang

Jenny brought an extensive background of over 27 years in the automotive business to Pinnacle when she joined the team. Prior to the agency, she spent 10 years as the General Manager of Acura of North Scottsdale, bringing her GM tenure to 19 years.

“Courage is looking fear right in the eye and saying, get the hell out of my way, I’ve got things to do!” – author unknown

Jenny Lang

Senior Vice President Account Manager
Tim Helbing

Tim brings a wealth of Honda knowledge to our Tier 2 Account Management Team, with 23+ years of marketing experience working directly with the brand. He is driven by the success of his family, clients, and his golf game.

"Relationships are everything."

Tim Helbing

Senior Vice President Account Manager

Join The

We’re always looking for Never-Settlers: curious, nimble, quick-thinking team players who can help us energize our clients’ brands… while having fun doing it. If that sounds like you, click below. But do it soon — we work fast around here.

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