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Honda Perfect Ride

Honda logo

your perfect ride campaign

The opportunity

In a cluttered media landscape, create a campaign that cuts through and speaks directly to the residents of Hawaii and showcases the benefits of their local Honda Dealer, be it sales, service, or the local factory trained technicians.

The insight

Established a new Hawaiian-ethos based campaign, “Your Perfect Island Ride” featuring brand ambassador Henry Kapano, a Grammy winning Hawaiian musician. Captured hyper-local content with words and locations easily recognized as “local” by the locals.

The solution

It achieved a 58% increase in web traffic, with over 3 million more impressions, and improved click-through rates.

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.