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Find a way to connect to potential Honda car buyers through fun and engaging online videos for our digital ads.
Our Creative Team did research to answer the question of what type of videos people like to view online. Then through our research, we found that the most popular types of videos were funny clips, how-to’s, amazing stunts, and cat videos.
We chose specific user-generated viral videos to capture our viewers’ attention to open each video. Then, we paired that video with humor and an honest sales message to give our viewers a positive impression of Honda.
with these videos, our campaigns got better engagement than the Honda National creative plus:
