Marketing and creative teams are inspired daily from a variety of places. However, on of the most overlooked is tech – and specifically CES. Here’s 3 reasons why we believe advertising and marketing professionals should look to CES.
- Future Market Insights & Trends – marketers can gain valuable insights into emerging trends, technological developments, and consumer preferences, helping us stay ahead of the curve and adapt our strategies to meet evolving market and consumer demands.
- Expanding Networking & Partnerships – with 4,300 exhibitors and more than 135,000 attendees, CES is a valuable networking platform to connect with industry professionals and potential future partners.
- Cutting Edge Education – in addition to the show floors, CES features a wide variety of seminars, workshops, and panel discussions covering topics related to tech, marketing, consumer behavior, and industry trends, allowing us to remain extremely current and relevant.
The key theme of CES 2024 was ‘Intelligence’. This manifested itself on the show floor in 5 key ways:
- Health Intelligence – 42% anticipate healthcare will be the industry most impacted by AI and 75% of consumers have indicated they are open to real-time health monitoring via AI for preventative care
- Two core sectors of the Health Intelligence space exhibited at CES were Mental Health & Wearables
- During the stress of the pandemic, 40% of employers increased their benefits for mental health and wellbeing. Unfortunately, this increased demand has outstripped the number of providers available. Digital healthcare products are expected to continue double-digit growth over the next several years to fill this gap.
- As the Wearable sector matures, we will see fewer devices that get better at deeper insights and richer data will allow for new holistic benchmarks to emerge. With the mass of data being accumulated, expect wearables to become more predictive and interoperable.
- Two core sectors of the Health Intelligence space exhibited at CES were Mental Health & Wearables
- Autonomous Intelligence – one of the hottest areas of AI growth lies in automating repetitive and tedious tasks, both at home and at work.
- AI continues to improve tedious household chores (eg: vacuuming, mowing, snow removal) and is now entering the service industry via robot servers, bartenders, and service representatives.
- The automotive industry is a key one impacted by Autonomous Intelligence – most vehicles currently sold contain some level of autonomous technology for assisting drivers, monitoring drivers, improving fuel economy, and providing theft protection.
- Immersive Intelligence – has Entertainment, Commercial, and Industrial applications
- The future of ‘Display’ this year took a big leap forward with companies blending virtual and augmented content and changing the game for visually augmented experiences.
- While the consumer applications of Immersive Intelligence are the most headline-grabbing, they still lag behind Industrial applications. New, lighter, and less expensive AR and VR head-mounted displays, goggles, and glasses are arriving on the industrial scene all the time, allowing surgeons, factory workers, and repairmen to receive cutting edge information in real-time and collaborate with colleagues around the world.
- Retailers are leveraging Immersive Intelligence to create a multichannel approach to shopping, combining brick & mortar stores, websites, and increasingly virtual worlds.
- Intelligence as a Service – instead of just purchasing a physical good, consumers are now subscribing to the product or brand and paying a monthly fee for access
- Vehicles are a prime example of this, as they are comprised of 20-30 software systems, each developed – and often monetized – separately.
- Vehicles are a prime example of this, as they are comprised of 20-30 software systems, each developed – and often monetized – separately.
- Creative Intelligence – Generative AI has taken the creative world by storm
- AI systems can generate insights and recommendations that allow creators to make more informed choices and create content that resonates with their intended target audience.
For a full recap of our CES 2024 experience, let’s connect here.
