As anticipation builds for Super Bowl 2026, Ad Of The Week is revisiting standout commercials from past Big Games, starting with the 2025 WeatherTech Super Bowl commercial, “Whatever Comes Your Way,” a 5-Star favorite created with Pinnacle Advertising.
We’re proud to see this work recognized as an example of what’s possible in even the most functional categories. Car floor mats do not naturally lend themselves to entertainment. Yet year after year, WeatherTech shows up on Super Bowl Sunday with a clear strategy we helped bring to life: make people feel something first, sell later.
Inside the WeatherTech Super Bowl Ad Strategy
“Whatever Comes Your Way” avoids overemphasizing product features. Instead, the WeatherTech Super Bowl ad leans into freedom, humor, and joy, following four biker grandmas chasing adventure to the sound of Steppenwolf. The product plays a supporting role, while the brand takes center stage.
The long-term payoff speaks for itself. WeatherTech’s early emotional Super Bowl work earned attention but struggled with brand recognition. By 2025, that same emotional approach delivered both impact and clarity, with brand fluency climbing to over 90%. Consistency, not caution, made the difference.
What Brands Can Learn Heading Into Super Bowl 2026
For brands planning ahead, the takeaway is clear: big moments reward bold, entertaining ideas, especially in ordinary categories. When emotional storytelling is applied consistently over time, effectiveness follows. This long-term approach defines Pinnacle Advertising’s work as WeatherTech’s ad agency and the strategy behind its enduring Super Bowl presence.
See the Results. Then Build What’s Next.
Read the full Ad Of The Week breakdown and data-driven analysis of the 2025 WeatherTech Super Bowl commercial.
Interested in creating breakthrough work of your own? Connect with Pinnacle Advertising to see how we help brands turn functional products into unforgettable stories.
