Facebook Is Testing Link Limits. Here’s Why Smart Brands Aren’t Panicking.

According to a recent report from TechCrunch, Meta is testing a change that could disrupt a long-standing social media habit: limiting how many links brands can share on Facebook each month unless they pay for a subscription.  While this is currently a limited test, the signal behind it is big, and familiar.  For years, brands have been encouraged […]

The Creator Economy Is Growing Up, But Measurement Still Lags Behind

The creator economy is no longer just an experimental space for brands, it’s quickly maturing into a powerful media channel with dedicated budgets, creative strategies, and a seat at the marketing table. But according to DigiDay, the next step in its evolution hinges on one thing: measurement.  As influencer marketing becomes a $13.7 billion industry […]

Pinnacle Advertising and Lumber Liquidators Join Forces

Pinnacle Advertising and Lumber Liquidators are combining their efforts to ring in a new era for Lumber Liquidators’ business, following their decision to rebrand from LL Flooring back to their original brand name. In this time of transition from one name to another, the team at Lumber Liquidators has chosen to partner with the expert […]

Pinnacle Advertising Nominated for the Buying and Planning Awards

Pinnacle Advertising has always been an award-winning digital marketing agency dedicated to pushing the boundaries of advertising in a number of different ways, and recently, our team has received another acknowledgement of those efforts. MediaPost, an industry-leading resource for coverage of the marketing and advertising sector, has nominated Pinnacle Advertising for several different awards, with […]

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.