Pinnacle Advertising and Lumber Liquidators are combining their efforts to ring in a new era for Lumber Liquidators’ business, following their decision to rebrand from LL Flooring back to their original brand name. In this time of transition from one name to another, the team at Lumber Liquidators has chosen to partner with the expert team at Pinnacle Advertising, based on our prior experience with similarly structured businesses and our digital marketing case studies.
Lumber Liquidators’ original founder, Tom Sullivan, had the following to say about the recently-announced partnership: “We sought out Pinnacle to rebuild our brand based on their great success with other founder-led consumer products companies, such as WeatherTech.”
In a similar vein, the CEO of Pinnacle Advertising, Michael Magnusson, made the following statement: “Lumber Liquidators is in a highly competitive category and was looking for new thinking to get stronger in-store sales and open up an online retail channel. This is just the kind of business that Pinnacle understands how to build.”
With their joint business expected to bear its first fruit in April, the entire team at Pinnacle Advertising is excited to push Lumber Liquidators to new heights through this partnership. Our integrated marketing and advertising services and media strategies are sure to make this partnership a mutually beneficial one, in the same vein as our similar partnerships with Litter Genie, the San Francisco Giants, and many more!
Are you looking to revitalize your brand just like Lumber Liquidators? Contact us to learn more about how your brand can grow with Pinnacle Advertising backing it.
For more details on Lumber Liquidators’ new AOR, check out the full article on MediaPost.
