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WeatherTech
Direct-to-consumer growth
The opportunity
WeatherTech wanted to accelerate direct-to-consumer growth without increasing its media investment. The challenge was to modernize a TV strategy built on linear advertising while continuing to deliver measurable business results.
The insight
We discovered that the strongest purchase intent doesn’t begin after someone owns a vehicle, it begins while they’re shopping for one. By identifying consumers in that critical decision window, we uncovered an opportunity to engage buyers before competitors did.
The solution
We introduced Connected TV alongside traditional media, using layered audience targeting, AI optimization, and daily performance analysis to continuously improve campaign delivery. The result was greater efficiency, stronger traffic performance, and award-winning work that proved innovation doesn’t require a bigger budget.
