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SkyDeck

Digital Experience

The opportunity

Skydeck needed a digital experience that matched their unforgettable view from the 103rd floor. The challenge was turning awareness into ticket sales while elevating every touchpoint of the customer journey.

The insight

The journey to the 103rd floor begins online. By strengthening Skydeck’s digital experience, search visibility, and creative storytelling, we turned curiosity into ticket sales.

The solution

We combined a refreshed website, targeted media strategy, SEO improvements, social initiatives, and cinematic photo and video production into one breathtaking campaign. The result was dramatic business growth, including a 39.9% lift in online checkouts and a 36% increase in return on ad spend within 11 months.

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.