
If you’ve ever wondered what fuels the creative spark behind Pinnacle Advertising’s award-winning campaigns (including 12 consecutive Super Bowl commercials for WeatherTech) look no further than Jac Mansour, our Chief Creative Officer.
Recently, Jac shared a personal side in Debbie Millman’s “What Matters” series: dog walks with Bea, a lifelong loyalty to the Detroit Lions, and the motto that shapes his work (and ours): Never Settle. It’s a fast, human read that shows why his leadership style makes better work: humble, impatient with “good enough,” and always chasing the next great idea. Read the full interview here.
That mindset shows up when the stakes are highest. For Jac, the Super Bowl isn’t just thirty seconds of airtime – it’s the ultimate stage where clarity, speed, and guts matter. Under his leadership, Pinnacle has delivered WeatherTech ads year after year, including the bold 2025 campaign that pushed the brand outside its comfort zone with a wild, grandma-fueled road adventure. Jac’s rule: keep the team lean, protect the idea, and move fast enough to outpace the pressure. It’s how he’s helped build not just memorable ads, but a foundation of trust with WeatherTech that’s lasted more than a decade. Explore more on creating a winning Super Bowl ad.
At the end of the day, Jac would say the pride of a great launch is short-lived, because the next brief is where it really counts. That’s how he leads our teams, and why the work keeps leveling up. 👉 Looking for a partner who brings the same “Never Settle” energy to your brand? Let’s talk: https://pinnacleadvertising.com/connect/#contact