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Megan Boveri Featured in Authority Magazine’s “Women of the C-Suite” Series

Pinnacle Advertising & Marketing’s Chief Media Officer, Megan Boveri, was recently featured in Authority Magazine’s Women of the C-Suite series, where she shared insights on leadership, collaboration, and what it takes to succeed at the executive level.

With over 20 years in media strategy, analytics, and cross-channel marketing, Megan has built her career on balancing creative thinking with analytical rigor, a philosophy that continues to drive Pinnacle’s “Creative Pursuit of Serious Results.” 

“Business is almost always about people,” she shared. “As an executive, success hinges on your ability to execute through others.”

In the interview, Megan reflects on her leadership journey, from early agency experience at Starcom to guiding Pinnacle’s full-agency rebrand and integrated marketing strategy. She also discusses the unique challenges women in leadership still face, navigating what she calls the “narrow band of acceptability.”

Her Five Things You Need to Succeed as a Senior Executive include:

  1. Strong Collaboration Skills: Build success through others. 
  2. Growth Mindset: Stay curious and confident. 
  3. Strategic & Tactical Balance: Think big, act smart. 
  4. Bias for Action: Progress beats perfection. 
  5. Perspective: Protect balance and avoid burnout.

Megan’s advice for leaders at every level? Stay curious, act boldly, and lead with empathy.

Read the full feature in Authority Magazine here: https://medium.com/authority-magazine/women-of-the-c-suite-megan-boveri-of-pinnacle-advertising-marketing-on-the-five-things-you-need-9ff312e69ecd  

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.