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In a cluttered media landscape, create a campaign that cuts through and speaks directly to the residents of Hawaii and showcases the benefits of their local Honda Dealer, be it sales, service, or the local factory trained technicians.
Established a new Hawaiian-ethos based campaign, “Your Perfect Island Ride” featuring brand ambassador Henry Kapano, a Grammy winning Hawaiian musician. Captured hyper-local content with words and locations easily recognized as “local” by the locals.
It achieved a 58% increase in web traffic, with over 3 million more impressions, and improved click-through rates.
