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Create a stronger user experience to increase website sales for MetroVac.
Analyzed current site performance as well as user behavior then used these findings to create a refreshed website design with a cleaner, more modern look that supports a stronger user experience through the checkout process.
Within the new website we also updated the product images to better showcase offerings, streamlined navigation to make it easier for searchers to find what they’re looking for, and view recommendations related to the products in their cart.
within 90 days post launch of the new website vs the previous year MetroVac saw:
