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Develop a commercial to run on the Super Bowl to raise donations for the School of Veterinary Medicine at the University of Wisconsin-Madison based on WeatherTech’s beloved golden retriever, Scout, whose life was extended by the school’s cutting edge cancer treatments for animals.
Scout, the star of many WeatherTech commercials, will “speak” to the audience about his cancer journey and the wonderful care he received in his own compelling voice. Donating to other pets helps, as he’s “living proof”.
The commercial generated instant buzz, received huge free media national news mentions and stories, and raised millions from all 50 states that ultimately helped the school expand their research and save other animals.
