Author: J Pena

Behind the Scenes: Making WeatherTech’s 2025 Super Bowl Ad

The Super Bowl isn’t just the biggest stage in football—it’s also the pinnacle of advertising, where brands compete for attention with bold, creative, and memorable commercials. For WeatherTech, this marks their 13th Super Bowl ad and another opportunity to reinforce their commitment to American-made quality, innovation, and protection. At Pinnacle Advertising, the agency behind WeatherTech’s […]

The Super Bowl Is A Good Investment For D2C Brands

Investing in a Super Bowl ad as a D2C brand with only so much money to spend on advertising can feel like a risky endeavor, but Pinnacle Advertising believes there’s plenty of good reasons to take the plunge. After all, so many large brands wouldn’t keep returning every year if there wasn’t enough return on […]

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.