Where Should Christmas Advertisers Invest Their Media Spend in 2025?
The holiday advertising season is louder and more fragmented than ever, and this year, our own Chief Media Officer, Megan Boveri, joined industry leaders in LBB’s latest feature exploring where brands should focus their dollars to win the season. As consumer behavior shifts and media costs climb, Megan shared how midsize brands can still achieve […]
Navigating Economic Turbulence: Key Takeaways for Brand Resilience
How Brands Can Navigate Economic Turbulence When the market tightens and uncertainty rises, strong brands rise with it. In a recent Marketing Insider commentary, Pinnacle Advertising’s own Chief Media Officer, Megan Boveri shares her perspective on how to maintain brand resilience during economic slowdowns—and why marketing with intention is more critical than ever. Here’s a […]
AI Is Changing How People Search. Is Your Brand Ready?
What’s happening, why it matters, and what to do next Search isn’t what it used to be. And in 2025, showing up on Google isn’t the whole game, it’s just the start. AI-powered platforms like ChatGPT, Bing Copilot, and Google’s AI Overviews are becoming the new gatekeepers. They don’t just link to your content. They […]
Meta’s Big Shift: Instagram and Facebook Posts Are Now Searchable on Google
What it means, why it matters, and how brands can take advantage Meta just changed the game. Starting July 10, all public posts on Instagram and Facebook can now be indexed by Google, meaning your next Reel, image, or caption could show up in a standard search alongside blogs, product pages, etc. For brands, creators, […]
No Tariffs, No Problem: Pinnacle Advertising and WeatherTech Launch Campaign Celebrating American Manufacturing
At Pinnacle Advertising, we’ve been proud partners of WeatherTech for over 16 years, and our latest campaign together keeps the message clear and consistent: Made in America means made without compromise. In a new series of commercials titled “No Tariffs,” WeatherTech is doubling down on what sets the brand apart with an American-made advertising campaign. […]
Hispanic Marketing Strategies
Every May and September, we brace ourselves with the influx of brands in a Latino-First space. Most mean well, but too often, the messaging falls flat and feels like a box-check in the larger multicultural space. In today’s dynamic and increasingly diverse marketplace, businesses must evolve to cater to the growing influence of different demographic […]
Performance Media & Marketing Award Winner
Pinnacle Advertising and Earl Stewart Toyota have brought home the gold in MediaPost’s Planning and Buying Awards! We previously posted about our Planning and Buying Awards nominations, but today we’re proud to announce that we’ve won the Performance Media & Marketing Award! This award is being conferred to Pinnacle Advertising as a result of our […]
Pinnacle Advertising and WeatherTech’s “Born to Be Wild” Super Bowl Ad Nominated for Shots Awards
Pinnacle Advertising’s team of expert advertising professionals has earned further recognition for the WeatherTech advertising campaign that our team crafted specifically for the 2025 Super Bowl. The Shots Awards are a prestigious yearly judging of the year’s advertisements with high standards for consideration, and even higher ones to make the shortlist. This year, Pinnacle Advertising’s […]
Pinnacle Advertising Shortlisted for AICP Post Award
Awards season just keeps coming for WeatherTech and Pinnacle Advertising’s Wild Grannies. Hot on the heels of another advertising award nomination, our popular Born To Be Wild Superbowl advertisement has earned the attention of the prestigious AICP Awards. The AICP Awards are an organization dedicated to honoring the “craft of the commercial”, recognizing the hard […]
Whiplash – The Rise and Plateau of EV’s
Perhaps one of the most interesting, confounding, and unpredictable business segments active in the world today has to be the automobile business. It’s a business that is always challenged. No product offering seems to stir such a wild combination of on-going consumer interest and passion, desire, innovation, cost, climate policy, emissions, political positioning, natural resources, […]
