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Pinnacle Advertising and WeatherTech’s “Born to Be Wild” Super Bowl Ad Nominated for Shots Awards

Pinnacle Advertising’s team of expert advertising professionals has earned further recognition for the WeatherTech advertising campaign that our team crafted specifically for the 2025 Super Bowl. The Shots Awards are a prestigious yearly judging of the year’s advertisements with high standards for consideration, and even higher ones to make the shortlist. 

This year, Pinnacle Advertising’s popular “Whatever Comes Your Way” ad, featuring our Wild Grannies, has earned that prestigious recognition, landing a nomination as one of the finalists for the Best Use of Music Category at the Shots Awards. This acknowledgement of the effort our team put in to tell the Grannies’ story is appreciated, especially with how integral the musical element of Steppenwolf’s Born to Be Wild is to selling the exciting, go-anywhere, do-anything energy of our Wild Grannies and their WeatherTech products.

This nomination is the latest in a long line of awards nominations for Pinnacle Advertising, further proving our expertise as an award-winning full-service marketing agency with the experience needed to create the perfect advertising campaigns to put your business on the map. Interested? Contact Pinnacle Advertising today to learn more about what our team can do for you!

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.