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WeatherTech logo

super bowl lviii

the opportunity

In 30 seconds, remind over 100 million viewers that WeatherTech is the absolute best way to protect your vehicle. And drive immediate website visits.

the insight

A visually arresting and memorable concept that demonstrates the lengths WeatherTech will go to find protection solutions that perfectly fit everyone’s vehicle.

the solution

The commercial gained instant buzz and word of mouth, caused the WeatherTech website to nearly crash from traffic volume, and was rated the #1 spot on the game for Best Brand Recognition by AdAge/Harris Poll.