The Future of TV: Why the Industry Needs to Catch Up to the Consumer
In her recent MediaPost article, Pinnacle’s Chief Media Officer, Megan Boveri, cuts through the noise on one of the most talked-about topics in advertising: the future of television. And her take is refreshingly clear, because while the industry is still debating definitions, consumers have already moved on. For today’s viewers, TV isn’t defined by a device or a channel. YouTube, Hulu, […]
Pinnacle’s 2025 Conference Roundup
Over the last few months, Pinnacle team members traveled across the country to attend some of the industry’s biggest conferences, and some even took to the expo floors to support client activations firsthand. From AI innovation to media trends, multicultural marketing, and boots-on-the-ground customer insights, each experience brought back new learnings that will shape how we work, create, […]
Where Should Christmas Advertisers Invest Their Media Spend in 2025?
The holiday advertising season is louder and more fragmented than ever, and this year, our own Chief Media Officer, Megan Boveri, joined industry leaders in LBB’s latest feature exploring where brands should focus their dollars to win the season. As consumer behavior shifts and media costs climb, Megan shared how midsize brands can still achieve […]
Megan Boveri Featured in Authority Magazine’s “Women of the C-Suite” Series
Pinnacle Advertising & Marketing’s Chief Media Officer, Megan Boveri, was recently featured in Authority Magazine’s Women of the C-Suite series, where she shared insights on leadership, collaboration, and what it takes to succeed at the executive level. With over 20 years in media strategy, analytics, and cross-channel marketing, Megan has built her career on balancing […]
Pinnacle CEO Michael Magnusson Shares Leadership Lessons (and Van Halen Love) in SCREEN Magazine
When SCREEN Magazine sat down with our very own CEO Michael “Mags” Magnusson for its Five Questions series, the conversation offered a look at the personality and principles behind the brand. From his favorite band to the best advice he’s ever received, his answers capture the mix of drive, humor, and heart that define Pinnacle’s […]
The Creator Economy Is Growing Up, But Measurement Still Lags Behind
The creator economy is no longer just an experimental space for brands, it’s quickly maturing into a powerful media channel with dedicated budgets, creative strategies, and a seat at the marketing table. But according to DigiDay, the next step in its evolution hinges on one thing: measurement. As influencer marketing becomes a $13.7 billion industry […]
Pinnacle Advertising Helps Skydeck Chicago “Make Your Own Story”
Skydeck Chicago is taking its brand to new heights (literally and figuratively) with the launch of their Make Your Own Story campaign, created in partnership with Pinnacle Advertising. Designed to position the iconic Willis Tower destination as more than a view, the campaign leans into emotion and experience. Short-form video, photography, and a refreshed website […]
Jac Attack: How Our CCO Builds Big-Game Ideas (and a Better Creative Culture)
If you’ve ever wondered what fuels the creative spark behind Pinnacle Advertising’s award-winning campaigns (including 12 consecutive Super Bowl commercials for WeatherTech) look no further than Jac Mansour, our Chief Creative Officer. Recently, Jac shared a personal side in Debbie Millman’s “What Matters” series: dog walks with Bea, a lifelong loyalty to the Detroit Lions, […]
Leading with Gratitude: Mary Williams on Purpose-Driven HR
In a workforce reshaped by evolving values, hybrid flexibility, and cultural shifts, people-first leadership isn’t just a buzzword. It’s the engine of real business growth. Few embody this more than our very own Head of People, Mary Williams, SPHR, who recently joined HR Like a Boss, a popular HR advice podcast, in order to explore […]
Navigating Economic Turbulence: Key Takeaways for Brand Resilience
How Brands Can Navigate Economic Turbulence When the market tightens and uncertainty rises, strong brands rise with it. In a recent Marketing Insider commentary, Pinnacle Advertising’s own Chief Media Officer, Megan Boveri shares her perspective on how to maintain brand resilience during economic slowdowns—and why marketing with intention is more critical than ever. Here’s a […]
