Where Should Christmas Advertisers Invest Their Media Spend in 2025?
The holiday advertising season is louder and more fragmented than ever, and this year, our own Chief Media Officer, Megan Boveri, joined industry leaders in LBB’s latest feature exploring where brands should focus their dollars to win the season. As consumer behavior shifts and media costs climb, Megan shared how midsize brands can still achieve […]
Megan Boveri Featured in Authority Magazine’s “Women of the C-Suite” Series
Pinnacle Advertising & Marketing’s Chief Media Officer, Megan Boveri, was recently featured in Authority Magazine’s Women of the C-Suite series, where she shared insights on leadership, collaboration, and what it takes to succeed at the executive level. With over 20 years in media strategy, analytics, and cross-channel marketing, Megan has built her career on balancing […]
Pinnacle CEO Michael Magnusson Shares Leadership Lessons (and Van Halen Love) in SCREEN Magazine
When SCREEN Magazine sat down with our very own CEO Michael “Mags” Magnusson for its Five Questions series, the conversation offered a look at the personality and principles behind the brand. From his favorite band to the best advice he’s ever received, his answers capture the mix of drive, humor, and heart that define Pinnacle’s […]
The Creator Economy Is Growing Up, But Measurement Still Lags Behind
The creator economy is no longer just an experimental space for brands, it’s quickly maturing into a powerful media channel with dedicated budgets, creative strategies, and a seat at the marketing table. But according to DigiDay, the next step in its evolution hinges on one thing: measurement. As influencer marketing becomes a $13.7 billion industry […]
Pinnacle Advertising Helps Skydeck Chicago “Make Your Own Story”
Skydeck Chicago is taking its brand to new heights (literally and figuratively) with the launch of their Make Your Own Story campaign, created in partnership with Pinnacle Advertising. Designed to position the iconic Willis Tower destination as more than a view, the campaign leans into emotion and experience. Short-form video, photography, and a refreshed website […]
Jac Attack: How Our CCO Builds Big-Game Ideas (and a Better Creative Culture)
If you’ve ever wondered what fuels the creative spark behind Pinnacle Advertising’s award-winning campaigns (including 12 consecutive Super Bowl commercials for WeatherTech) look no further than Jac Mansour, our Chief Creative Officer. Recently, Jac shared a personal side in Debbie Millman’s “What Matters” series: dog walks with Bea, a lifelong loyalty to the Detroit Lions, […]
Leading with Gratitude: Mary Williams on Purpose-Driven HR
In a workforce reshaped by evolving values, hybrid flexibility, and cultural shifts, people-first leadership isn’t just a buzzword. It’s the engine of real business growth. Few embody this more than our very own Head of People, Mary Williams, SPHR, who recently joined HR Like a Boss, a popular HR advice podcast, in order to explore […]
Navigating Economic Turbulence: Key Takeaways for Brand Resilience
How Brands Can Navigate Economic Turbulence When the market tightens and uncertainty rises, strong brands rise with it. In a recent Marketing Insider commentary, Pinnacle Advertising’s own Chief Media Officer, Megan Boveri shares her perspective on how to maintain brand resilience during economic slowdowns—and why marketing with intention is more critical than ever. Here’s a […]
AI Is Changing How People Search. Is Your Brand Ready?
What’s happening, why it matters, and what to do next Search isn’t what it used to be. And in 2025, showing up on Google isn’t the whole game, it’s just the start. AI-powered platforms like ChatGPT, Bing Copilot, and Google’s AI Overviews are becoming the new gatekeepers. They don’t just link to your content. They […]
Meta’s Big Shift: Instagram and Facebook Posts Are Now Searchable on Google
What it means, why it matters, and how brands can take advantage Meta just changed the game. Starting July 10, all public posts on Instagram and Facebook can now be indexed by Google, meaning your next Reel, image, or caption could show up in a standard search alongside blogs, product pages, etc. For brands, creators, […]
