AI Is Changing How People Search. Is Your Brand Ready?
What’s happening, why it matters, and what to do next Search isn’t what it used to be. And in 2025, showing up on Google isn’t the whole game, it’s just the start. AI-powered platforms like ChatGPT, Bing Copilot, and Google’s AI Overviews are becoming the new gatekeepers. They don’t just link to your content. They […]
Meta’s Big Shift: Instagram and Facebook Posts Are Now Searchable on Google
What it means, why it matters, and how brands can take advantage Meta just changed the game. Starting July 10, all public posts on Instagram and Facebook can now be indexed by Google, meaning your next Reel, image, or caption could show up in a standard search alongside blogs, product pages, etc. For brands, creators, […]
No Tariffs, No Problem: Pinnacle Advertising and WeatherTech Launch Campaign Celebrating American Manufacturing
At Pinnacle Advertising, we’ve been proud partners of WeatherTech for over 16 years, and our latest campaign together keeps the message clear and consistent: Made in America means made without compromise. In a new series of commercials titled “No Tariffs,” WeatherTech is doubling down on what sets the brand apart with an American-made advertising campaign. […]
Pinnacle Advertising Launches CIMA: A Multicultural Marketing Agency Connecting Brands with U.S. Hispanic Consumers
Pinnacle Advertising is strengthening its commitment to inclusive brand storytelling with the launch of CIMA, a full-service multicultural marketing agency focused on helping brands authentically engage with U.S. Hispanic consumers. Early clients include Regional Honda and Auto Retail, highlighting immediate traction in the automotive marketing space. Helmed by industry veteran Elizabeth Pedraza, CIMA brings a […]
SXSW 2025: Tattoos, Tacos, and Takeaways
This was my first time taking the Amtrak to Austin for SXSW. And honestly? I might never fly again. There’s something about that slow, steady glide out of the city that clears your head. No airport chaos. No smells my nose can’t decipher. No tray table fights. Just a window and a quiet moment to […]
Hispanic Marketing Strategies
Every May and September, we brace ourselves with the influx of brands in a Latino-First space. Most mean well, but too often, the messaging falls flat and feels like a box-check in the larger multicultural space. In today’s dynamic and increasingly diverse marketplace, businesses must evolve to cater to the growing influence of different demographic […]
Performance Media & Marketing Award Winner
Pinnacle Advertising and Earl Stewart Toyota have brought home the gold in MediaPost’s Planning and Buying Awards! We previously posted about our Planning and Buying Awards nominations, but today we’re proud to announce that we’ve won the Performance Media & Marketing Award! This award is being conferred to Pinnacle Advertising as a result of our […]
Pinnacle Advertising and WeatherTech’s “Born to Be Wild” Super Bowl Ad Nominated for Shots Awards
Pinnacle Advertising’s team of expert advertising professionals has earned further recognition for the WeatherTech advertising campaign that our team crafted specifically for the 2025 Super Bowl. The Shots Awards are a prestigious yearly judging of the year’s advertisements with high standards for consideration, and even higher ones to make the shortlist. This year, Pinnacle Advertising’s […]
Pinnacle Advertising Shortlisted for AICP Post Award
Awards season just keeps coming for WeatherTech and Pinnacle Advertising’s Wild Grannies. Hot on the heels of another advertising award nomination, our popular Born To Be Wild Superbowl advertisement has earned the attention of the prestigious AICP Awards. The AICP Awards are an organization dedicated to honoring the “craft of the commercial”, recognizing the hard […]
Pinnacle Advertising and Lumber Liquidators Join Forces
Pinnacle Advertising and Lumber Liquidators are combining their efforts to ring in a new era for Lumber Liquidators’ business, following their decision to rebrand from LL Flooring back to their original brand name. In this time of transition from one name to another, the team at Lumber Liquidators has chosen to partner with the expert […]
