Pinnacle Advertising Nominated for the Buying and Planning Awards
Pinnacle Advertising has always been an award-winning digital marketing agency dedicated to pushing the boundaries of advertising in a number of different ways, and recently, our team has received another acknowledgement of those efforts. MediaPost, an industry-leading resource for coverage of the marketing and advertising sector, has nominated Pinnacle Advertising for several different awards, with […]
WeatherTech’s Super Bowl Ad Brings Fun and Adventure to the Big Game
For its 12th consecutive Super Bowl appearance, WeatherTech is taking an unexpected and entertaining turn with its latest ad, Whatever Comes Your Way. Created by longtime agency partner Pinnacle Advertising, the 30-second spot ditches the brand’s traditionally patriotic messaging in favor of a high-energy, music video-inspired adventure featuring four fearless “Golden Girls” living life to […]
WeatherTech Goes ‘Wild’ for the Super Bowl with a Fresh New Approach
For over a decade, WeatherTech’s Super Bowl commercials have delivered one clear message: Made in America. But this year, the brand is taking a new, more adventurous route—one that involves four fearless grannies, a classic rock anthem, and a whole lot of fun. After sitting out last year’s game, WeatherTech is back with a lighthearted […]
WeatherTech’s Super Bowl Ad Takes a Wild Turn in 2025
For years, WeatherTech has been a reliable presence in the Super Bowl ad lineup, focusing on its American-made products that protect vehicles and homes. But as Adweek put it in their most recent article, Golden Girls Go Wild in WeatherTech’s Super Bowl 59 Teaser Ad, the brand has never exactly been known for excitement—until now. […]
Behind the Scenes: Making WeatherTech’s 2025 Super Bowl Ad
The Super Bowl isn’t just the biggest stage in football—it’s also the pinnacle of advertising, where brands compete for attention with bold, creative, and memorable commercials. For WeatherTech, this marks their 13th Super Bowl ad and another opportunity to reinforce their commitment to American-made quality, innovation, and protection. At Pinnacle Advertising, the agency behind WeatherTech’s […]
The Super Bowl Is A Good Investment For D2C Brands
Investing in a Super Bowl ad as a D2C brand with only so much money to spend on advertising can feel like a risky endeavor, but Pinnacle Advertising believes there’s plenty of good reasons to take the plunge. After all, so many large brands wouldn’t keep returning every year if there wasn’t enough return on […]
3 Key Reasons Our Ad Agency Attended CES 2024
Marketing and creative teams are inspired daily from a variety of places. However, on of the most overlooked is tech – and specifically CES. Here’s 3 reasons why we believe advertising and marketing professionals should look to CES. The key theme of CES 2024 was ‘Intelligence’. This manifested itself on the show floor in 5 […]
5 Ways to Maximize The Impact of Marketing in a Cookie-reduced World
Offsetting Cookie Limitations by Leveraging Owned & Earned Media While Google recently announced they are suspending plans for full cookie deprecation on Chrome browsers, marketers still face a pivotal challenge: navigating the shift to a cookie-reduced world while maintaining effectiveness and relevance. The era of targeted ads and detailed analytics is transforming, requiring a strategic […]
Discussion: Streamlined TV Ad Measurement
Pinnacle’s Chief Media Officer Megan Boveri sat down with iSpot’s Susan Ram at the ANA Measurement & Analytics Conference recently to discuss the future of TV ad measurement in an evolving video landscape. Discussion centered around the ongoing convergence of linear and streaming along with the associated measurement challenges. Key takeaways include: Watch the full interview, and […]
Meet Mary: Our People-First Champion!
At Pinnacle, we’re all about relationships. With our awesome clients, our incredible partners, and especially with each other! We truly believe that happy people do the best work, which is why we have an amazing Head of People, Mary Williams, SPHR, leading the charge. Mary joined our crew in November 2021 and instantly made a […]
