WeatherTech Goes ‘Wild’ for the Super Bowl with a Fresh New Approach
For over a decade, WeatherTech’s Super Bowl commercials have delivered one clear message: Made in America. But this year, the brand is taking a new, more adventurous route—one that involves four fearless grannies, a classic rock anthem, and a whole lot of fun. After sitting out last year’s game, WeatherTech is back with a lighthearted […]
WeatherTech’s Super Bowl Ad Takes a Wild Turn in 2025
For years, WeatherTech has been a reliable presence in the Super Bowl ad lineup, focusing on its American-made products that protect vehicles and homes. But as Adweek put it in their most recent article, Golden Girls Go Wild in WeatherTech’s Super Bowl 59 Teaser Ad, the brand has never exactly been known for excitement—until now. […]
Behind the Scenes: Making WeatherTech’s 2025 Super Bowl Ad
The Super Bowl isn’t just the biggest stage in football—it’s also the pinnacle of advertising, where brands compete for attention with bold, creative, and memorable commercials. For WeatherTech, this marks their 13th Super Bowl ad and another opportunity to reinforce their commitment to American-made quality, innovation, and protection. At Pinnacle Advertising, the agency behind WeatherTech’s […]
The Super Bowl Is A Good Investment For D2C Brands
Investing in a Super Bowl ad as a D2C brand with only so much money to spend on advertising can feel like a risky endeavor, but Pinnacle Advertising believes there’s plenty of good reasons to take the plunge. After all, so many large brands wouldn’t keep returning every year if there wasn’t enough return on […]
3 Key Reasons Our Ad Agency Attended CES 2024
Marketing and creative teams are inspired daily from a variety of places. However, on of the most overlooked is tech – and specifically CES. Here’s 3 reasons why we believe advertising and marketing professionals should look to CES. The key theme of CES 2024 was ‘Intelligence’. This manifested itself on the show floor in 5 […]
5 Ways to Maximize The Impact of Marketing in a Cookie-reduced World
Offsetting Cookie Limitations by Leveraging Owned & Earned Media While Google recently announced they are suspending plans for full cookie deprecation on Chrome browsers, marketers still face a pivotal challenge: navigating the shift to a cookie-reduced world while maintaining effectiveness and relevance. The era of targeted ads and detailed analytics is transforming, requiring a strategic […]
Discussion: Streamlined TV Ad Measurement
Pinnacle’s Chief Media Officer Megan Boveri sat down with iSpot’s Susan Ram at the ANA Measurement & Analytics Conference recently to discuss the future of TV ad measurement in an evolving video landscape. Discussion centered around the ongoing convergence of linear and streaming along with the associated measurement challenges. Key takeaways include: Watch the full interview, and […]
Meet Mary: Our People-First Champion!
At Pinnacle, we’re all about relationships. With our awesome clients, our incredible partners, and especially with each other! We truly believe that happy people do the best work, which is why we have an amazing Head of People, Mary Williams, SPHR, leading the charge. Mary joined our crew in November 2021 and instantly made a […]
Pinnacle Advertising Welcomes Doug Jones As CFO And COO
We’re thrilled to announce a significant addition to our leadership team here at Pinnacle with the addition of Doug Jones to our executive team. Doug has officially taken on the dual role of Chief Financial Officer and Chief Operating Officer, marking a pivotal moment as we continue to evolve and grow in this dynamic industry. […]
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
The annual Super Bowl advertising frenzy reached new heights this year, with advertisers plunking down $6.5 million to reach viewers for 30 seconds—$1 million more than for last year’s game and nearly three times as much as 20 years ago. Not for nothing: Even though it was the lowest-rated Super Bowl in 53 years, the Rams-Bengals game still […]
