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Metrovac

website refresh

The opportunity

Create a stronger user experience to increase website sales for MetroVac.

The insight

Analyzed current site performance as well as user behavior then used these findings to create a refreshed website design with a cleaner, more modern look that supports a stronger user experience through the checkout process.

The solution

Within the new website we also updated the product images to better showcase offerings, streamlined navigation to make it easier for searchers to find what they’re looking for, and view recommendations related to the products in their cart.

within 90 days post launch of the new website vs the previous year MetroVac saw:

organic search increased
11%
website sales increased
60%
page load time decreased
58%
page download time decreased
51%

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.