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Garrett Popcorn

Success at the speed of Retail

The opportunity

Validate to retailers that Garrett’s new Ready-to-Eat line had the sales velocity to earn continued shelf-presence, while at the same time procure expanded distribution. And of course, informing shoppers it was now available at Jewel Food Stores.

Key consumer insight

Eating Garrett’s popcorn is addictive. So by following the flavored kernel trail, we simply let consumers know their favorite popcorn was now more readily available than ever before.

The solution

Reach and frequency. We went big and physical, using the region’s busiest expressways to deliver one simple, unmissable message. And we did it, again, and again, and again.
Overall sales exceeded projections by a whopping 168% across 130 Jewel stores, and the product movement velocity was so strong that Albertsons rolled Garrett’s RTE line out to roughly 1,900 additional stores.

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Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.