team members

Michael Magnusson

Michael Magnusson

founder, chief executive officer
Jake Rostollan

Jake Rostollan

president, chief marketing officer

Angie Delgado

director, people operations
Liz Pedraza

Liz Pedraza

director of hispanic marketing
Jac Mansour

Jac Mansour

chief creative officer
Kristen Paris

Kristen Paris

senior director of operations

Emily Balser

Director of Media Strategy

Emily is a seasoned media strategy leader known for her command of data-driven insights and the nuanced dynamics of the retail marketplace. After beginning her career in the fast-paced world of tech startups, she transitioned into agency life and has since become deeply embedded in the ever-changing media landscape, developing high-precision plans, optimizing cross-channel investments, and helping clients achieve their business goals while expanding market share. Emily excels at distilling complex media ecosystems into clear, actionable strategies that drive measurable performance. When she’s not working, Emily enjoys time on her mini-farm, staying busy raising chickens along with a 1-year-old baby.